What you'll find is epic on the churn side. As the deal gets just a smidge bigger, your churn will drop by 50–80%, toward 1–1.5% per month. As you add more seats, the churn will trend toward 0% and eventually become negative: your customers will add more seats than they cancel over time. Since SaaS compounds and is a long-term play, over three-plus years you'll be just so far ahead. That single-seat user that left after eight months might be gone forever. But that five-seat team edition sales customer is still there in Year 2 and Year 3, paying you, and maybe even adding seats.
