What's Important: There Are Three Types of Leads “Seeds” are many-to-many leads, created from word-of-mouth, networks, and relationships. Usually grown through creating happy customers who refer others, and who remain as customers for years. Salesforce.com, Google, Facebook, and Slack all ignited initial hypergrowth through Seeds. “Nets” are one-to-many marketing campaigns, including the now-popular approaches of content and inbound marketing as well as outbound marketing. “Spears” are targeted outbound prospecting or business development campaigns. Usually a human is involved, working through
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