If it's a revenue plateau, it's often because: You've tapped out your networks and relationships. You or your business doesn't stand out; you sound like everyone else. You're overly dependent on a single person for a key function, such as bringing in leads, closing deals, or engineering. The market or customer needs have changed, and changing the business feels impossible or impractical. You've hit a business model or market wall but aren't sure what to do about it.