When you are firing on all cylinders, Inbound and Outbound marketing working side by side, you will see prospects moving seamlessly between the two funnels. A new segment that you first reached out to via digital advertising, will start to follow your content, subscribe, and eventually become a customer through your inbound funnel. On the other hand, if old inbound prospects have gone cold, you can make them active again through outreach and eventually close through the outbound funnel. These are ideal journeys of push and pull working together.
