Answering the question “Who owns marketing?” is easy if you have a VP of Marketing. And usually, they own everything in marketing, with all important decisions being made or affirmed by them. But who runs the blog? That's not the VP Marketing, unless they are a one-man marketing team and run everything themselves. Whoever runs the blog on the team should own it. That means the head of marketing would defer to that person on decisions about the blog, which could include decisions about the visuals, rhythm, format, content, and style. And that person would own it and be 100% responsible for the
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