From Impossible to Inevitable: How SaaS and Other Hyper-Growth Companies Create Predictable Revenue

by Aaron Ross

How can you think bigger? For example: SaaS products: What kinds of management features would you need to sell packages of 50, 500, or 5,000 seats? Freemium or cheap products: What do companies need so badly that they're willing to pay for a five-, six-, or seven-figure annual subscription deal? Or what kinds of channel and distribution partners would have a big audience hungry for your stuff? Smartphone apps: Is there a way to sell bulk packages to businesses? Or resell the technology or your unique expertise to other business? Books, online programs, or workshops: Are there partners who can help sell bulk orders? How can these lead to five-figure consulting/services, then six-figure, then seven-figure? Jeans or T-shirts: What kinds of companies would bulk-buy them, or be a great channel to profitably sell lots of them for you? (For every successful “Threadless”-type T-shirt success, there are probably 50 other companies that struggle to profitably sell single T-shirts and other small items direct.)