As you get off the ground, one of the best ways to double your other growth, without working more hours, is by closing bigger deals. With bigger deals, you will (a) make a lot more money, (b) exert less effort, and (c) help customers become more successful. If you're selling to someone who's close to your Ideal Customer Profile, closing a $100,000 deal shouldn't be much more work than closing a $10,000 deal, and may not even take longer. So if it takes two to three times the time and effort—but if you get 10 times the revenue and your customers get 10 times the value, it's worth it!
