Now come up with a slight extension of that same product whereby some team or segment of an entire enterprise can use it together. Let's call it just five seats to start, instead of one (see Figure 17.1). Maybe you add management-level analytics. And then some sort of collaboration. I'm not sure what it will be for you, but let's call it the most basic features necessary so that a team or a group will buy, instead of an individual user. Often it's around extra reporting features, administration, security, or configuration controls.
