You hire because she worked at Salesforce/Box/DropBox/ABC Famous Company. Don't hire them because they worked at a well-known or hot company. Hire them because they can and have closed at least vaguely similar products at somewhat similar price points. Not because they are one of 4,000 reps that sell a product at Salesforce.com, which has $10 billion-plus in revenues, a proven brand, and huge infrastructure behind it.
