Don't fear the solution. Don't fear the Professional Services team, or the solution architect, or the sales engineer. Deep down, many of us would prefer to sit at our desks or in front of our iPads and watch the customers roll in with no human interaction. If you can get 1,000,000 paying customers that way, that's probably the way to go. But whatever you do, don't do all the expensive work to provide a solution and then get stuck at a low tool price point; that's the kiss of death.