But there's a better metric, your Key Metric, which you should track and score yourself on—and hold your VP Marketing and VP Demand Generation team(s) to—is Pipeline Creation Rate (or PCR; also sometimes called Lead Velocity Rate). PCR measures your growth in qualified leads and pipeline, measured month-over-month, every month. PCR is real-time, not lagging, and it clearly predicts your future revenues and growth—and, even better—your growth trend.
