Pro Tips First, pick a date for the live event. Announce the date to people you know (before you have all the details, or even a title or location). It's okay to change it before it happens. No matter what, don't chicken out! Go through with it, even if no one shows (which can happen). What you learn from this is more important than the results (how many people attended or took your Call to Action). Do it again, and again, and again, and again …