Ben Merton

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“Here's the problem we are the best at solving … with our repeatable solution we have delivered 100 times. Do you have it? No, you don't have it? Do you know anyone else who might be interested?”
Ben Merton
Talking about why it’s better to build a product. The conversation with the customer changes to this.
From Impossible to Inevitable: How SaaS and Other Hyper-Growth Companies Create Predictable Revenue
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