From Impossible to Inevitable: How SaaS and Other Hyper-Growth Companies Create Predictable Revenue

by Aaron Ross

Send 600–800 cold outbound emails a month. Make 350–450 outbound calls a month. Daily: Mix in some social media touches (LinkedIn, Twitter, etc.) and personalized emails to executives. Schedule 20 longer demo/discovery calls between influencers and Acquia salespeople, per month. Tally 15 Sales Accepted Leads (SALs) passed to and accepted by salespeople, per month.