Today, content needs to be longer, more in-depth, specialized, and add new value. We are seeing more and more detailed how-to guides, white papers, case studies, and ebooks. Instead of producing an endless amount of short, simple content pieces, success is had with a smaller number of lengthy expert pieces with unique insights. All the while, striking a balance of evergreen content that will last for years to come and timely, one-off content that is important now.
