If you're struggling or don't have much to rely on, here's a simpler approach. First, here are some mistaken beliefs in marketing: Build it and they will come (a fairy tale). More is better (not necessarily). Inbound leads are free (an urban myth). It should happen fast (an evil expectation). If you let go of these misconceptions, it'll help you create a marketing strategy that costs relatively little time and money—and works.
