From Impossible to Inevitable: How SaaS and Other Hyper-Growth Companies Create Predictable Revenue

by Aaron Ross

If you have to handle marketing part time, or have a tiny team and budget, this section's for you: how to get the most results with (very) limited time and (no) money. This has worked for me for years, while I'm juggling everything else—writing multiple books, growing a business, growing my family, and maintaining a 20- to 30-hour workweek. Everyone feels like they aren't doing enough with marketing. The possibilities are overwhelming. Content, markets, niche, blog posts, videos, messages, webinars, newsletters, landing pages, social media, conversion rates… . Your head can feel like it's going to explode, until you say @#$^ this! and give up. Especially when you feel like you're publishing stuff that no one is reading—and sales are slow.