Additionally, marketers are already doing outbound marketing but not attributing it. Pay-per-click (PPC) is regularly referred to as an Inbound function, but is it? Only when remarketing to an existing subscriber/visitor database does PPC count as an Inbound function. All other forms of digital advertising fall under the Outbound marketing umbrella. From Google AdWords to social advertising, you can create campaigns to proactively reach audiences that are not already aware of your business or your offering: This is Outbound.
