In the same spirit, any competitive organization must nurture its maverick thinkers. You can’t wash them out of your outfit if you want to avoid being surprised by your competition. Without mavericks, we are more likely to find ourselves at the same time dominant and irrelevant, as the enemy steals a march on us. Further, calculated risk taking is elemental to staying at the top of our competitive game. Risk aversion will damage the long-term health, even survival, of the organization, because it will undercut disciplined but unregimented thinking. Because maverick thinkers are so important to
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