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In any organization, it’s all about selecting the right team.
It’s all about clear goals and effective coaching.
Beyond that, for the rest of my career, I aggressively delegated tasks to the lowest capable level. I made sure missions were clearly understood. Ethics and honesty held everyone to the same standard. I grew comfortable delegating authority to people I saw only once or twice a month. Decision-making was decentralized. Thirty-eight junior and senior sergeants spread out over thousands of miles operated as a team without seeing one another. This showed me that this approach could unleash subordinate initiative in any organization.
I was the coach for those on the front lines, and I had to understand their problems, their strengths and weaknesses, and how they could improve. None of that was quantitative. Finally, I understood what President Eisenhower had passed on. “I’ll tell you what leadership is,” he said. “It’s persuasion and conciliation and education and patience. It’s long, slow, tough work. That’s the only kind of leadership I know.”
Because a unit adopts the personality of its commander, just as a sports team adopts the personality of its coach, I made my expectation clear: I wanted a bias for action, and to bring out the initiative in all hands. I would make do with what I had, and not waste time whining about what I didn’t have.
The Iraqi Army under the dictator Saddam Hussein invaded Kuwait in August 1990. Saddam claimed that Kuwait was a province of Iraq. Believing that no nation would come to the defense of tiny Kuwait, he intended to take over its rich oil fields, adding billions to his coffers. He misread America, believing we were indifferent. President George H. W. Bush spoke out strongly against the aggression, declaring, “This will not stand.”
We planned our maneuvers every Sunday, rehearsed in the desert for six days, and refined the plan the next Sunday. It was a methodical rhythm as each week the blade got sharper.
Combat involves a level of intensity that is difficult to prepare for even with the most grueling training. How do you prepare your men for the shock of battle? For one thing, you need to make sure that your training is so hard and varied that it removes complacency and creates muscle memory—instinctive reflexes—within a mind disciplined to identify and react to the unexpected.
Everyone has a plan, Mike Tyson said, until he gets punched in the mouth. The prepared fighter knows he’s going to be rocked back on his heels. He’s anticipated that before the brawl begins.
General Ulysses S. Grant, who knew a thing or two about war, had criteria for leaders, which boiled down to humility; toughness of character, so one is able to take shocks in stride; and the single-mindedness to remain unyielding when all is flying apart but enough mental agility to adapt when their approach is not working.
Reading is an honor and a gift from a warrior or historian who—a decade or a thousand decades ago—set aside time to write. He distilled a lifetime of campaigning in order to have a “conversation” with you.
If you haven’t read hundreds of books, you are functionally illiterate, and you will be incompetent, because your personal experiences alone aren’t broad enough to sustain you.
Reading sheds light on the dark path ahead. By traveling into the past, I enhance my grasp of the present.
Subordinate commanders cannot seize fleeting opportunities if they do not understand the purpose behind an order. The correct exercise of independent action requires a common understanding between the commander and the subordinate, of both the mission and the commander’s intent of what the mission is expected to accomplish.
I liked prodding the young guys. You always learned something. Besides, I enjoyed the pained expressions at staff meetings when I brought up a lance corporal’s latest recommendation. If you can’t talk freely with the most junior members of your organization, then you’ve lost touch.
By seizing the initiative, a commander forces the enemy to react, throwing him off-balance.
In his fast-moving campaigns during the Civil War, Union General William T. Sherman habitually sought to threaten two objectives before he attacked. This forced the Confederate generals to split their forces, giving Sherman a decisive advantage when he made his lunge.
Business management books often stress “centralized planning and decentralized execution.” That is too top-down for my taste. I believe in a centralized vision, coupled with decentralized planning and execution. In general, there are two kinds of executives: those who simply respond to their staffs and those who direct their staffs and give them latitude, coaching them as needed to carry out the directions. I needed to focus on the big issues and leave the staff to flesh out how to get there.
But having a plan counts for nothing unless those above you are made confident that you can execute. As the leader, you maintain communications connectivity up, not just down.
A commander has to compartmentalize his emotions and remain focused on the mission. You must decide, act, and move on.
Attitudes are caught, not taught.
In any confrontation, you need to know your enemy.
I’m an opportunistic learner. I may not have come up with many new ideas, but I’ve adopted or integrated a lot from others.
Note to all executives over the age of thirty: always keep close to you youngsters who are smarter than you.
I was reminded of a pithy sentiment Field Marshal Slim wrote in World War II: “As officers,” he wrote, “you will neither eat, nor drink, nor sleep, nor smoke, nor even sit down until you have personally seen that your men have done those things. If you will do this for them, they will follow you to the end of the world. And, if you do not, I will break you.”
A senior leader in any organization must recognize when his environment has changed.
Regardless of rank or occupation, I believe that all leaders should be coaches at heart. For me, “player-coach” aptly describes the role of a combat leader, or any real leader.
We had no birthright to victory; we had to outthink this enemy.
There will come another big war, as there will come another big hurricane, and if we want to deter it, we can do so only from strength.
Without credible military force, our diplomacy is toothless.
But a leader’s role is problem solving. If you don’t like problems, stay out of leadership. Smooth sailing teaches nothing,
The morale of a fighting force, from corporal to four-star general, must be positive.
No better friend: To the one million Sunnis in Anbar, we offered friendship and protection. No worse enemy: To the terrorists, we offered a grave.
When under fire from a building, you must attempt to close with the enemy. You can’t remain exposed on the street.
Given my job at MCCDC, I had experience in the “transformation” business, but I had no background in NATO. By now, however, I had learned in the field the value of allies and of America’s leadership role. The sense of purpose that would guide me was taking shape even before I arrived at my headquarters, in Norfolk, Virginia, to commence my duties. NATO, not Joint Forces Command, would be my main effort. Why? History is compelling; nations with allies thrive; those without them die.
Over a lunch in Washington, the Australian ambassador, Kim Beazley, remarked that, following World War II, our nation’s willingness to commit a hundred million dead Americans in a thermonuclear war to defend Europe was the single most self-sacrificial pledge in history. For me, that cut right through the criticisms of NATO that I continually heard in Washington, D.C. Whether we liked it or not, we were part of the world and needed allies, for our benefit as much as theirs.
I believed then and believe today that NATO is absolutely necessary for geopolitical and cultural solidarity among Western democracies. Friends who share enduring historical values are needed as much today as when we stood united against fascism and communism. Those values are foundational to our Declaration of Independence and our Constitution. If we didn’t have NATO today, we would have to create it in order to hold on to our Founding Fathers’ vision of freedom and rights for all. We must remember we are engaged in an experiment called democracy, and experiments can fail in a world still
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As economist Friedrich Hayek cautioned, “Adaptation is smarter than you are.” The enemy is certain to adapt to our first move. That’s why in every battle I set out to create chaos in the enemy’s thinking, using deception and turning faster inside his decision loop, always assuming that he would adapt.
The discipline of writing always drove me to be more exact, even at times driving me to different conclusions than I had originally held.
King Abdullah of Jordan, ever our ally, had allocated one of his most capable battalions to support us in Afghanistan, despite the pressing need for them at home, along his Syrian border. The commander, Colonel Aref al-Zaben, was a resourceful leader who brought fresh ideas to bear. He deployed his men on frequent patrols, and his interpreters kept him updated on the Taliban’s hateful messages going out over the airways to isolated communities in the mountain valleys. Using his own Muslim clerics, he began a daily radio barrage contradicting the fundamentalists’ misinterpretation of the Koran.
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