Mikko Saarinen

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I’ll show, capitalism continued and spread (just look around you), but tech progress changed. We invented the computer, the Internet, and a suite of other digital technologies that let us dematerialize our consumption: over time they allowed us to consume more and more while taking less and less from the planet. This happened because digital technologies offered the cost savings that come from substituting bits for atoms, and the intense cost pressures of capitalism caused companies to accept this offer over and over. Think, for example, how many devices have been replaced by your smartphone.
More from Less: The Surprising Story of How We Learned to Prosper Using Fewer Resources—and What Happens Next
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