Some programmers had released a Chrome extension that people could download and use. To anonymously keep track of everyone who had installed it, upon installation it would generate a random number as an arbitrary user ID and send that back to the company’s database. They had a graph in the office showing a nice increase in installations of their extension until, one day, the number of new installs dropped to zero. Had the whole world suddenly decided to stop using their extension? Or was there some fatal flaw in their code that had caused it to stop working? No. Their extension was working
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