Dan Seitz

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Pepsi took active steps to protect itself from future problems and re-released the ad with the Harrier increased in value to 700 million Pepsi Points. I find it amazing that they did not choose this big number in the first place. It’s not like 7 million was funnier; the company just didn’t bother to do the math when choosing an arbitrary large number.
Humble Pi: When Math Goes Wrong in the Real World
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