Why would Microsoft, Los Angeles Air Route Traffic Control Center, and Boeing all limit themselves to this seemingly arbitrary number of around 4.3 billion (or half of it) when keeping track of time? It certainly seems to be a widespread problem. There is a massive clue if you look at the number 4,294,967,295 in binary. Written in the 1s and 0s of computer code, it becomes 11111111111111111111111111111111; a string of thirty-two consecutive ones.