justin spratt

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Culture is an abstract set of principles that lives—or dies—by the concrete decisions the people in your organization make. As a leader, this gap between theory and practice poses huge challenges. How do you get an organization to behave when you’re not around to supervise? How do you make sure the behaviors that you prescribe result in the culture that you want? How can you tell what’s actually going on? How can you know if you’ve succeeded?
What You Do Is Who You Are: An expert guide to building your company’s culture
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