It all started with the hiring profile. People understand their own strengths, value them highly, and know how to test for them in an interview. Our firm had this issue in every department. Our head of marketing was a woman and she had a lot of women working for her. I asked her what was in her profile that made it difficult for men to get a job in marketing. “Helpfulness,” she replied. I was floored. Of course! We were a services firm. Every job description in our company should have helpfulness in the profile, but I was the founder and I had never even considered it. I was blind. I could not
...more
