Stewart Butterfield, the cofounder and CEO of Slack, said that orienting his culture around the kind of employees he wanted has started to dramatically improve things at the company: Our values were really original—they included playfulness and solidarity, for instance—but they weren’t an effective guide to action. We were trying to find something that would help people make a decision. Then I remembered a conversation I had with Suresh Khanna, who led sales at AdRoll. One thing he said really stuck with me. He said that when he was recruiting he looked for people who were smart, humble,
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