Robert Anthony

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Urgent: Delegate. Perhaps the most befuddling square in this matrix is the “not-important but urgent” box. It perhaps makes the most sense in a work environment: these are tasks that might really need to be done, but it’s not vital for you to take care of them yourself, even if you could. If you did complete them yourself, they might impose on the “important” items that you absolutely have to do either now or later.
The Science of Getting Started: How to Beat Procrastination, Summon Productivity, and Stop Self-Sabotage
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