To respond to this increasing complexity of technology, companies responded by changing their approaches to conducting R&D. One can think of these changes in terms of four generations. Generation 1.0: internal company assets used for all R&D Generation 2.0: increasing complexity requiring use of specialists for certain technologies Generation 3.0: conscious management decision to focus on core competencies and outsource for specialties to save money Generation 4.0: decision to use strategic technology sourcing for understanding of and access to complex and specialized technologies that can be
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