The fact is that popularity can be attained by a few simple, natural, normal, and easily mastered techniques. Practise them diligently and you can become a well-liked person. First, become a comfortable person, that is, one with whom people can associate without a sense of strain. Of some persons it is said: ‘You can never quite get next to him’. There is always a barrier that you can’t get over. A comfortable person is easy-going and natural. He has a pleasant, kindly, genial way about him. Being with him is not unlike wearing an old hat or an old pair of shoes, or an easy old coat. A stiff,
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