Business is a creative process. You move forward into the unknowable future, try new things, make discoveries along the way, and repeat. It’s all about learning and growth. It is why I love it and the free market of ideas that enables it and makes so many great new things possible. I like to say business is organic, like life itself, ever changing. It is the human spirit of curiosity and creativity brought to life, and why I am ever optimistic about the future.