On the other hand, lead was easy to extract and work, and almost embarrassingly profitable to produce industrially—and tetraethyl lead did indubitably stop engines from knocking. So in 1923 three of America’s largest corporations, General Motors, Du Pont, and Standard Oil of New Jersey, formed a joint enterprise called the Ethyl Gasoline Corporation (later shortened to simply Ethyl Corporation) with a view to making as much tetraethyl lead as the world was willing to buy, and that proved to be a very great deal. They called their additive “ethyl” because it sounded friendlier and less toxic
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