Abie’s Kindle Notes & Highlights

Scaling Up: How a Few Companies Make It...and Why the Rest Don't (Rockefeller Habits 2.0 Revised Edition), by Verne Harnish

The key is picking a niche and owning (or creating) the words in the minds of the people you want as your core customers.

See Abie’s notes & highlights

Scaling Up: How a Few Companies Make It...and Why the Rest Don't (Rockefeller Habits 2.0 Revised Edition)

Scaling Up: How a Few Companies Make It...and Why the Rest Don't (Rockefeller Habits 2.0 Revised Edition)

by Verne Harnish

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