“I’m upstairs. Can you get my dad? It’s really important,” the caller said, and then the line went dead. The employee could easily have treated this as a prank but instead tracked down the caller’s father. Her father went upstairs and found out she was having a heart attack. (She is fine now.) That story was one of the winners in Appletree’s quarterly contest, showing how the value of taking care of each other could go beyond the walls of the company.