How could a diaper become a symbol of success as opposed to failure? Michael came up with the idea for Pull-Ups, a cross between a diaper and underwear. Switching from diapers to Pull-Ups served as a big milestone for both children and parents. A child can put on a Pull-Up without help and can feel proud of this accomplishment. This insight led to a billion-dollar increase in annual revenue for Kimberly-Clark
