Consider companies such as Lyft, Airbnb, Netflix, and SpaceX, which all challenged long-held, traditional assumptions in their respective industries. Lyft challenged many assumptions about local transportation, such as people would not get into cars with strangers. Airbnb challenged the assumption that people would not want to rent out a bed or a room in their own house to a stranger. Netflix challenged the assumption that a movie distributor could not create its own content. And SpaceX challenged the assumption that space exploration should be run by governments as opposed to private
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