earned at the box office, and so on. They were both concerned. “It’s going to be ugly,” Dick said. “The numbers are horrible,” Alan added. “It’s probably not the best way for you to start out.” Regardless of how dispiriting or even incendiary the presentation was going to be, I told the studio team not to worry about it. I then asked Tom Staggs and Kevin Mayer to do some research on how our most important demographic, mothers with children under age twelve, viewed Disney Animation versus our competitors. Kevin, too, said that the story wasn’t going to be a good one. “That’s fine,” I told him.
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