Problem discovery The first phase of a planning cycle is exploring the different problems that you could pick to solve. It’s surprisingly common to skip this phase, but that, unsurprisingly, leads to inertia-driven local optimization. Taking the time to evaluate which problem to solve is one of the best predictors I’ve found of a team’s long-term performance. The themes that I’ve found useful for populating the problem space are: Users’ pain. What are the problems that your users experience? It’s useful to go broad via survey mechanisms, as well as to go deep by interviewing a smaller set of
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