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My general approach to presenting to senior leaders is: Tie topic to business value. One or two sentences to answer the question “Why should anyone care?” Establish historical narrative. Two to four sentences to help folks understand how things are going, how we got here, and what the next planned step is. Explicit ask. What are you looking for from the audience? One or two sentences. Data-driven diagnosis. Along the lines of a strategy’s diagnosis phase,39 explain the current constraints and context, primarily through data. Try to provide enough raw data to allow people to follow your
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