Although I’ve seen this approach work remarkably well, I’ve also seen it go nowhere. It’s a particular tool for certain circumstances, and it does fail. It may be an inexpensive failure—folks simply don’t adopt—as you haven’t spent much authority on it, but nonetheless you still haven’t accomplished your goal. It’s particularly important not to try to use this as a strategy to circumvent organizational authority. Operating in direct conflict with authority usually doesn’t end very well.
