Managers tend to have a strong sense of the business’s needs, and that gives them the superpower of finding the intersection of your interests and the business’s priorities. That translation is a creative pursuit, so don’t leave this entirely to your manager: participate as well! Brainstorm projects, research how folks at other companies have pursued similar goals, and educate your manager on aspects of your goals that they don’t know much about. (For example, engineers often have more conference speaking experience than engineering managers do.)