Just as when you collect the data to measure opportunity, this will require some partnership with human resources, but it’s well worth the effort. A second similarity between the two is that balancing opportunities for membership across a large population is pretty tricky. Many activities and events don’t work well for everyone—meals can be difficult for individuals with complex dietary restrictions, physical activities make some uncomfortable, activities after working hours can exclude parents—and success here requires both a broad portfolio of options and a willingness to balance concerns
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