A good vision is composed of: Vision statement: A one- or two-sentence aspirational statement to summarize the rest of the document. This is your core speaking point, which you will repeat at each meeting, planning period, and strategy review. It shouldn’t try to capture every detail of your vision, but it does need to memorably evoke your vision effectively. Value proposition: How will you be valuable to your users and to your company? What kinds of success will you enable them to achieve? There is a sequencing question of whether you should start with capabilities (the next bullet) and
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