Once you’ve built context around the data so that folks can interpret it, the next step is to start nudging them to action! Dashboards are very powerful for analysis, but the challenge for baseline metrics is that folks shouldn’t need to think about them the vast majority of the time, and that can lead to them forgetting about the baselines entirely. What I’ve found effective is to send push notifications, typically email, to teams whose metric has changed recently, both in terms of absolute change and in terms of their benchmarked performance against their cohort. This ensures that each time
...more
