Continuing the above example, you might choose to allow short-term performance to dip in order to invest into long-term performance, combined with a policy of proactive expectation-setting with your stakeholders. Conversely, you might choose to take a hill-climbing approach to long-term performance, with iterative short-term improvement leading to improved long-term performance. Both are valid guiding policies, and both embrace the reality that you have limited resources to invest. When you read bad guiding policies, you think, “so what?” because its found a way to justify entrenching the
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