“What I’ve learned in Promotions is that it’s an extremely experimental process, an exercise of exploration and learning. Not every idea is a winner,” she says. “For every winning idea, there are many losing ideas. And some of the winners seemed outright crazy and never would have been approved by the typical middle-manager or committee. The literature suggests that in general, only one out of every three strategic ideas has a positive result, and only a third actually move the needle in a material way.
