“You may have guessed that Horizon 2 efforts come from Horizon 3, where the focus is on velocity of learning and having a broad pool of ideas to explore,” he says. “Here, the name of the game is to prototype ideas and to answer as quickly as possible the three questions of market risk, technical risk, and business model risk: Does the idea solve a real customer need? Is it technically feasible? And is there a financially feasible engine of growth? If the answer is no to any of them, it’s time to pivot or kill the idea.
