The Science of Organizational Change: How Leaders Set Strategy, Change Behavior, and Create an Agile Culture (Leading Change in the Digital Age Book 1)

by Paul Gibbons

Tversky produced their famous paper, Judgment Under Uncertainty,29 they showed that in neutral and positive situations (things are going well, or as planned), risk aversion dominated. However, when things became difficult, risk aversion gave way to risk-seeking behavior.