Wall Street banker said this: We must shift America from a needs to a desires culture…. People must be trained to desire, to want new things, even before the old have been entirely consumed. We must shape a new mentality. Man’s desires must overshadow his needs.9 Sound like an evil genius from an Orwellian sci-fi movie? Nah. That was Paul Mazur of Lehman Brothers. E. S. Cowdrick, a pioneer of “industrial relations,” called it “the new economic gospel of consumption.” Note his language: “gospel.”
