We live in a culture of more. A culture of gaping, unquenchable lust. For everything. Lust for more food, more drink, more clothes, more devices, more apps, more things, more square footage, more experiences, more stamps on the passport—more. We have so much crap we don’t need; we, like Egypt, have to build our own supply cities. We call them storage units, and they are a $38 billion industry in the US alone,29 taking up 2.3 billion square feet, enough for every single American to have over seven square feet to themselves.30 Meaning, we could practically house our entire nation—in our storage
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